Want to keep in touch with your customers – without ramming sales down their throats?

Word Has It specialises in writing newsletters that focus on relationship building; newsletters that inform, entertain, and reinforce your professionalism, your service, and your unique selling proposition. Our newsletters allow you to engage with your customers on a personal level, leaving them understanding the value of your service and feeling good about your brand. Your input is crafted into the newsletter, using your personal experience to differentiate you from your competition.

It is more effective to retain a customer than gain a customer. Word Has It helps you do this by keeping you in touch with your customers, keeping you at the forefront of their minds, and by nurturing your relationship. Word Has It doesn’t do the hard sell; rather we focus on showing your customers the benefits of dealing with you.

Communication is key when it comes to keeping customers, and our newsletters will help you to nourish your relationships and build the personal connection that keeps your customers coming back again and again.

You might be brilliant at what you do, but if you can’t communicate your value to your customers you might be losing them before you get the chance to convert them.

Prospective customers want to know who you are, what you do, and why they should come to you. Whether or not you trade online, your website is open 24/7 and speaks for you. It’s often the first interaction you have with your customers, so you want it to be a positive one. Your customers will form an impression from your website; you don’t want typos and grammatical errors to detract from your professionalism. Word Has It will evaluate your website and provide solutions, from simple lists of corrections and broken links through to enhancing your language to improve customer engagement and readability. Give your website a professional polish with Word Has It.

Do you need to send an important letter or email, but are not confident in your ability to say what needs to be said?

Word Has It will craft your communication in the appropriate language and tone to convey your message effectively. When we communicate in person, facial expressions, body language and tone of voice help to clarify our message, but in written communication, the effectiveness of our message relies on the choice of language and structure. Whether it’s a couple of lines or a couple of pages, a friendly relaxed approach, a formal official style, or something in between, Word Has It will provide the right solution.

Does your small business know where it’s going and how it’s going to get there?

You may have it all planned out in your head but putting a business plan into written form focuses your ideas and strategies. It identifies your direction, your priorities, your goals, and allows you to target your resources in the most effective way. As well as crystallising your objectives, a formal business plan is essential if you are seeking external funding. Word Has It will help you create your business plan, from asking the right questions to identify your strengths and weaknesses, through to crafting a structured plan that details your current situation and provides direction towards your future aspirations.

Do you control your business, or does your business control you? Is your business structured and organised?

Whether you are just starting out or have an established business that has got a little out of hand, Word Has It will help you to set up or tidy up your systems and processes. From simple day-to-day administration, record keeping, physical and electronic filing, to flow charts, spreadsheets and schedules, Word Has It will help you create logical and streamlined systems. Word Has It understands the financial and logistical constraints of small business, and will work to provide solutions within your budget.

Does your business have detailed documentation? Could someone else step into your shoes?

Most small business owners are very hands-on, involved in every aspect of the operation, and carrying valuable knowledge in their heads. Word Has It will take this knowledge and document your systems and processes. If you get sick, want to take on staff, have a much-needed holiday, or even want to sell the business, this valuable knowledge is accessible and someone else can then easily step in to learn the role or provide cover. Word Has It creates documentation for day-to-day procedures, essential systems, business continuity plans, templates, and can even create lists of standard phrases ready to cut and paste.